What is wrong with this advertisement?

Maybe you like this ad, but I was like, what the..........
The edge is torn and says, "Live Fast". I get that they are exaggerating and trying for an edgy ad, but c'mom. A rail thin chick who surely doesn't have a kid, running in high heels (not that I haven't run in heels before) with a NEWBORN. It implies that there is something way more important for her to get to, then finishing changing her baby's diaper in a proper way. Hey, you had time to put the heels on.
I'm not that worked up over it, but I think they could have done this more cleverly, still with humor, but don't use a newborn in this way.